Enhancing the playing experience is crucial to attracting and retaining payers at golf courses, to assure the financial sustainability of the club
| Golf clubs are under increasing economic pressure. Figures published by the English Golf Union show that 60% of clubs have seen a decline in membership in the past two years | Attracting membership, visitors and 'pay and play' golfers is critical to the economic success of a golf course |
| There is an increasing propensity for 'nomadic' golfers to move between clubs and courses | Clubs must make extra effort to retain existing members and players |
