GreenCast in UK and Ireland - BUDDY SYSTEM ATTRACTS WOMEN GOLFERS
Syngenta has unveiled its latest 'Unlocking Golf's True Potential' case study video, showcasing a highly successful women's golf project at Maidenhead Golf Club in Berkshire.
It follows the launch of the acclaimed Syngenta report, 'The Opportunity to Grow Golf: Female Participation', which gave an industry insight into how golf clubs and courses can attract more female players.
A key factor in the Maidenhead club's success has been creating a bridge from introductory coaching, to full club membership.
To achieve this, the club introduced a buddy system whereby female members welcome and mentor new golfers, enabling them to get out on the course and feel comfortable in club surroundings.
Of the 35 women who have joined the academy at Maidenhead Golf Club, seven have progressed to becoming full club members, with a similar number forecast for 2015. The club says it takes 18 to 24 months to transition from beginner to member, on average.
Simon Elsworth, Syngenta Head of Turf & Landscape EAME, said: "We are now seeing the benefit of how our in-depth research and survey work can be put into practice, to grow the game and Unlock Golf's True Potential.
"Maidenhead Golf Club is an outstanding example of a golf club that has listened to customers and thought carefully about the needs of prospective female players.
"Our research shows that the masculine atmosphere of some golf clubs can be intimidating to women. By having a structured, women-only coaching scheme and a buddy system supported by existing female members, the club is successfully engaging women in golf, and potentially creating customers for life."
Visit the Growing Golf section of GreenCast download Syngenta's golf market research reports and watch other case study videos.
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